+61 2 4926 1500 | smsmail@simulationmodelling.com.au | 7 Riverside Drive, Mayfield West (Newcastle) Australia
Simulation Modelling Services
Simulation Modelling Services (SMS) is an Advitech Group company and one of Australia’s leading simulation software providers – specialising in simulation consultation, software sales, simulation project development and deployment, and software training services.
We pride ourselves on being “The Simulation Experts” here in Australia.
- Over 30 years of experience across a broad range of industries and applications (Since 1986)
- Leading software partner with Arena®, Simio® and MassMotion®.
- We understand the challenges associated with projects and can help you to understand the big picture implications, minimise risks and identify opportunities
- Our technical and customer service team has knowledge and expertise to take your project to the next level
- Demonstrable outcomes from our projects (Get in touch or check out our case studies)
- We build and create demonstration models (Get in touch for more info)
SMS uses modelling and analytics technologies to support major strategic decisions, such as evaluating capital projects, improvement programs or cost saving initiatives.
The best simulation modelling results require specialists with the ability to convert data into scenario models that reliably predict outcomes. Our team can work with you to elicit the most powerful insights and support your decision-making process. It is this combination of modelling and insights that sets us apart.
Our track record shows that we provide the insights required to increase productivity, reduce capital expenditure requirements and build your competitive advantage.
With SMS, you can be confident that you understand the possibilities.

SMS Products & Services
SMS supports the decision making capabilities of its customers through advanced modelling techniques; data analytics; strategy consulting; machine learning; and capability development – including simulation software distribution, support and training. As leading distributors for Arena, Simio and MassMotion, we don’t just sell the software. We have a team of experts who can help you every step of the way.
If you are interested in predicting future outcomes and unlocking the value of your existing data, then we can help you. Contact us to discuss
Consulting Services
Simulation modelling is a well-established technology applied to both system design and process improvement for a broad range of industry sectors. SMS creates, refines and tests simulation models to deliver simulation-based decision capability tools to our customers. Our simulation strategy consultants support you to work with these decision tools to analyse scenario options and determine the best strategies and outcomes for your operations.
In addition to our consulting services, our experienced simulation modelling consultants are also available for secondment to your site to work with your project team on medium to long term projects.
Simulation Software Sales


SMS is a leading licenced distributor and support for the following products in Australia, South East Asia and Oceania:
- Arena® simulation modelling software by Rockwell Automation
- Simio® simulation, production planning and scheduling software
- Mass Motion® pedestrian simulation software
Purchase Arena
Arena® is the world’s leading simulation software, providing the power required for successful simulation within an easy-to-use modelling environment. It has been used successfully by organisations the world over to advance the efficiency and productivity of their business. We offer any support you require to maximise the return on your investment in Arena®, including a product support help-desk and consulting advice to help you get going with your projects.
To purchase Arena, call us on +61 2 4926 1500.
Purchase Simio
Simio is a Simulation Modelling framework based on Intelligent Objects. This may be a bit different than other simulation packages that you may be familiar with. Simio is designed from the ground up to support the object modelling paradigm; however it also supports the seamless use of multiple modelling paradigms including a process orientation and event orientation. It also fully supports both discrete and continuous systems, along with large scale applications based on agent-based modelling.
To purchase Simio, call us on +61 2 4926 1500.
Purchase MassMotion
MassMotion has quickly become the crowd simulation software of choice for organisations worldwide. The software provides industry leading tools to import and combine all of your 2D and 3D workflow assets to quickly build a 3D simulation. You can introduce a defined number of agents (virtual pedestrians) who will travel around your model intelligently according to your specific requirements.
To purchase MassMotion, call us on +61 2 4926 1500.
Simulation Development and Deployment
SMS is experienced in developing and delivering modelling systems to clients and providing support in their ongoing use. Modelling systems can be deployed via a web portal either on your company intranet or via a secure portal on the cloud. We can build and deploy your modelling system, have it ready for you to test, and assist you in the learnings and outcomes.
Contact us on +61 2 4926 1500 to find out more.
Simulation Software Training
SMS provides comprehensive training and support for Arena, Simio and MassMotion. Training courses are scheduled regularly in Newcastle, NSW Australia, or on demand in your office.
Details of our upcoming training courses are below.
| Date | Location | Training Course |
| May 20-22 2019 | Newcastle, NSW Australia | Simulation with Arena |
| September 9-11 2019 | Newcastle, NSW Australia | Simio Standard Training |
| November 11-13 2019 | Newcastle, NSW Australia | Simulation with Arena |
Contact us on +61 2 4926 1500 to discuss your training needs.
SMS Sector Experience
Our decision support tools and techniques are widely applicable, and our experienced team has applied them across a variety of industry sectors. (Click a tile to read more)
Managing Director - SMS


Lucas Stretton
With a strong background as an analyst and programmer, Lucas, Managing Director of SMS, works with clients to enable data-driven decision-making through the use of simulation modelling and advanced analytics.
Register your interest in our next training course!
Complete the following fields to register your interest in our next Introduction to Simulation with Arena training course. We’ll get back to you with the details shortly.







