+61 2 4926 1500 | smsmail@simulationmodelling.com.au | 7 Riverside Drive, Mayfield West (Newcastle) Australia
Simulation Modelling Services (SMS)
The Australian pioneers in simulation modelling software for improved planning and scheduling
Create digital twins, plan strategically and improve operational efficiency on an ongoing basis with the world’s most powerful simulation modelling technologies, backed by the expertise of SMS.
SMS is a founding member of the Worldwide Simulation Alliance (WSA) – a group of specialist companies that team up globally using simulation techniques to support customers in simulation, optimisation and decision support systems in the fields of manufacturing, mining, logistics, supply chain and general services.
Our Products and Services
Effective strategic planning and risk management through simulation.
Simulation Software – Sales and Support
SMS is a leading licensed distributor and support partner for the world’s most powerful and versatile simulation solutions: Arena, Simio, and MassMotion.
Consulting
We have the tools and the expertise to help you increase productivity, reduce capital expenditure requirement and build your competitive advantage – now, and into the future.
Training
We provide comprehensive training and support for Arena, Simio and MassMotion with regular courses in Newcastle Australia, or on-demand in your office.
Digital Twin and Model Development
Bridge the physical and virtual worlds for unparalleled monitoring, testing and optimisation opportunities, to prevent downtime and head off problems before they even occur.
Benefits of using SMS
- Australia’s leading specialists in simulation technologies and Discrete Event Simulation (DES) modelling since 1986
- Proven approach to ensuring proposed facilities operate as planned – before committing to any major capital investment
- Powerful risk minimisation, design optimisation and process improvement technologies
- Identify bottlenecks, improve processes and reduce OPEX
- Test operating strategies, evaluate new designs and determine inventory requirements
- Licensed software partner to the world’s leading simulation technologies: Arena®, Simio® and MassMotion®
Our Process
Who We Are
Since 1986, Simulation Modelling Services Pty Ltd (SMS) has led the way in Australia for the application of simulation technologies to support strategic planning and decision making across a broad-cross section of industries.
As part of The Advitech Group since 2014, we are the simulation experts.
Specialising in simulation consultation, software, training, and simulation project development and deployment, our team of engineers, mathematicians and scientists help companies understand the bigger picture, to better minimise risk and maximise opportunity.
Our experienced approach has helped improve the efficiency and profitability of clients here and around the world, in locations as diverse as New Zealand, the Middle East, North and South America, South East Asia, and West Africa.
SMS is also a founding member of the Worldwide Simulation Alliance (WSA). Learn more about how WSA helps organisations here.
Our Sector Experience
Effective strategic planning and risk management through simulation.
Airports
SMS has applied simulation modelling to airport logistics at major airports including Sydney International Terminal.
Defence
SMS is an approved provider on the Australian Dept of Defence Simulation Support Panel – ‘Standing offer for the provision of a range of simulation support services’.
LNG
SMS can help the Liquefied Natural Gas (LNG) industry across different aspects of their operations.
Logistics and Supply Chains
SMS has applied simulation modelling to countless logistic and supply chain projects – simulating the movement of all manner of ‘things’ from A to B to C, by truck, train, ship or air.
Manufacturing
Our simulation modelling experience extends across the manufacturing industry, from food and beverage production to the manufacture of building products, telephone assembly and racking plant operations.
Mining
SMS has extensive ‘pit-to-port’ experience across the mining industry – including coal, copper, iron ore and hard rock mining.
Ports
SMS has extensive port experience. We have modelled Newcastle Harbour port operations, several coal loader operations, and numerous projects related to materials handling – including coal, bauxite and grain.
Smelting
The SMS team has extensive experience in smelter operations and has assisted numerous smelters across Australia over the last 20+ years including Tomago Aluminium and Bell Bay.
Warehouse and Distribution
Our team at SMS uses its expertise in simulation modelling to support warehouse and distribution clients to manage and predict efficiency, throughput, cost and capability within the supply chain.
Managing Director - SMS
Lucas Stretton
With a strong industry-based background as an analyst and programmer, SMS Managing Director Lucas Stretton works with clients to enable data-driven decision-making through the use of simulation modelling and advanced analytics.
Lucas prides himself on enabling clients to excel through enhanced decision-making capabilities, working together to help them increase productivity, reduce capital expenditure requirements and build a competitive advantage for customers.
Register your interest in our next training course!
Complete the following fields to register your interest in our next simulation software training course. We’ll get back to you with the details shortly.